Comcast SportsNet.

Sleep Train Fan of the Game

Project Description

Comcast SportsNet Bay Area sold PIX2WIN sponsorship to Sleep Train Mattress Centers as an in-game feature. The Sleep Train Authentic Fan of the Game ran for a week of SF Giants and Oakland A’s games. During the pregame show and early innings fans were encouraged to text in their photos for a chance to be selected at the Authentic Fan of the Game. Viewer photos were displayed within the television broadcast multiple times throughout the game. Authentic Fan of the Game drawings where conducted during postgame shows. In addition viewer entries were posted to CSN Bay Area Facebook photo albums.

CAMPAIGN RESULTS

  • Daily increases in participation throughout the week
  • Majority of photos posted on Facebook were Liked or commented on extending the reach of the promotion via social media
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