Qualcomm.

Consumer Electronics Show 2012

Project Description

Qualcomm used PIX2WIN to engage show attendees at the Consumer Electronics Show in Las Vegas. Over the 4 days of CES, Qualcomm conducted more than 50 drawings using PIX2WIN with breakthrough results. Significant in-booth traffic of attendees videoing big screens to capture their picture as they were displayed.

CAMPAIGN RESULTS

  • Qualcomm collected 5x more attendee names than any previous trade show promotion
  • Large increase in booth traffic for daily Grand Prize drawings’
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