NASCAR.

2013 Daytona 500

Project Description

Motor Racing Network ran PIX2WIN at the 2013 Daytona 500. PIX2WIN live drawings were held at multiple races over NASCAR’s biggest weekend. Fans saw their pictures on the Sprint Vision big screens. Drawing winners participated in the post race celebrations in Victory Lane. All fans were directed to MRN Facebook page to retrieve logoed souvenir photos.

CAMPAIGN RESULTS

  • Steady increase in fan participation throughout the weekend
  • Significant increase in traffic on MRN Facebook page
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