Capital One.

NCAA Big Dance Jamfest

Project Description

Turner Sports secured Multilot Live to run a live PIX2WIN sweepstakes promotion at the Capital One JamFest, the finale of the NCAA Big Dance Concerts during the 2013 Men’s Final Four. Capital One requested a custom graphics package, featuring an animated 3D ferris wheel to complement the giant ferris wheel Capital One deployed at Jamfest. Fans Tweeted photos to enter hourly drawings.

CAMPAIGN RESULTS

  • Thousands of fan saw their photos featured on big screens at Big Dance Concerts
  • 5.5 million impressions
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